July 10, 2012

Search Engine Optimization: How To Make Google Work For You

A lot of people have an idea of what search engine optimization is but aren't sure what to do and how to be successful with search engine optimization. The thing about search engine optimization is that the more you know, the better chance you have at being successful with search engine optimization. Take note from this article and see what you can learn that can help you with your search engine optimization goals.

Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won't work out to your liking. That is why it's imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up.

If you want to get the best, most specific result possible, using a search engine, then use quotation marks. For example, if you want to know Andy Pettite's statistics in the final year of his career, type: "Andy Pettite" + "final year statistics." This ensures that the engine doesn't pull up unnecessary results, like his statistics from the other years of his career.

Skip the high octane fuel: go for the 89 octane at the pump! It is a myth that buying the highest octane fuel at the gas station will increase your engine performance and gas mileage. Higher octane fuel burns hotter than lower octane. Unless your engine requires fuel that burns hotter than your average 89 octane gasoline, you will not see any benefits at the pump.

How do you know what the best keywords are to draw search engines? You do not have to guess. You can find popular subjects of searches by using free tools on the internet. Choose some keywords and these sites will tell you how many searches are done for them.

Before you launch your website and continue your SEO work, make sure you have your web analytics tools in place. Free services like Google Analytics are the key vehicle for tracking your search engine optimization efforts. If you do not have web analytics in place, you are at a disadvantage as you have no way to benchmark your growth and analyze the effectiveness of your tactics.

Avoid deep directory hierarchies to optimize your website's search engine ranking. When a search engine has to trawl into deep sub-directories to find all of your content the indexing process slows to a crawl. Make sure that none of your website content is placed more than three sub-directories deep so search engines can index your whole site quickly.

Learn about search engine optimization or hire a company that specializes in it. The work you put into your site will be wasted if the site can't be found during a web search. A good SEO plan will have you ranking higher in the results of the major search engines for keyword searches that relate to your company.

Hopefully, now that you have a better idea of what to do when it comes to search engine optimization, you have an idea of what strategies you want to implement towards your success. Apply all that you learned about search engine optimization from this article and success should follow before you know it.

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