We get better design when we understand our medium. Yet even at this late cultural hour, many people don’t understand web design. Among them can be found some of our most distinguished business and cultural leaders, including a few who possess a profound grasp of design—except as it relates to the web. Consistency is one of the key signs of good website designing by professional web designers and not somebody who is learning the trade. Ensuring your website design is consistent all over the various types of pages and forms gives the website a unified feel and pulls it all together, improving the user experience and increasing conversion rates.
Consistency is not only using the same color scheme all over the website, or a similar set of fonts. It also includes making sure the website behavior is consistent. Making sure all the different page templates on a website have a coherent look and feel makes the entire site look more professional. Your visitors won’t wonder why suddenly things have changed and even if they are still on the same website. Leftover pages from previous website versions look outdated and out of place, and may lead the visitor to believe that the information there is incorrect or out of date.
The best way of ensuring aesthetic consistency on your web design is keeping it simple. Creating a color scheme with no more than 5 different colors (and that’s pushing it) and two font families should be enough for more websites.
To improve your site’s consistency in terms of behavior try to make sure that the same key elements of web designing are always represent the same, and keep buttons and menus looking similar both in terms of order, color and size. In this way users will be able to identify them at a glance, and won’t need to think. The less they need to think about how to access the information on your website, the more time they can spend enjoying it or even buying your products or services.